POV
India’s ₹110 Cr retail customer experience market is accelerating, driven by omnichannel strategies, AI-driven personalization, and tech-enabled in-store journeys. This POV outlines CX trends, ROI benchmarks, and strategic imperatives shaping India’s retail transformation.
Articles
India’s beauty market is booming as FMCG giants race to acquire digital-first brands, unlocking consumer loyalty, agility, and future-ready distribution in a $33B industry by 2027.
Article
The exotic fruit market is yielding high returns for investors, driven by rising health trends, premium demand, and global trade expansion.
Articles
India is the world’s largest producer of makhana (fox nuts), with Bihar and Assam leading the cultivation due to ideal climatic conditions. In 2023, India produced approximately 120,000 metric tons of makhana seeds. However, only 40,000 metric tons undergo processing, generating a farm-level value of INR 250
Articles
Minimalist’s acquisition by HUL marks a pivotal shift in India’s D2C skincare market. Explore key strategies, market trends, and what this deal signals for beauty industry M&As.
Consumer Products and Retail
India luxury perfume market is booming, set to nearly double from INR 953 Cr in 2023 to INR 1,824 Cr by 2029, as consumers seek exclusivity and sensory experiences.
Consumer Products and Retail
Footwear in India is now a $8.80B industry! With e-commerce, premium brands, and sustainability reshaping the market, who will dominate this booming sector?
Consumer Products and Retail
Herbal shampoos were a niche, sitting on dusty shelves, overshadowed by chemical-heavy giants promising instant results. Fast forward to today, and the script has flipped.
Articles
Explore the top trends driving India's perfume market, from rising niche fragrances to sustainable scents, consumer preferences, and evolving retail dynamics shaping the industry's future.
Articles
Driven by hygiene awareness, sustainability, and innovation, India’s tissue paper market is evolving. Discover key factors shaping its growth and future trends.
Articles
India’s home appliances market, worth USD 54.8 Bn in 2023, is growing fast due to rising demand and evolving lifestyles. Key segments, distribution shifts, and regional trends shape this dynamic industry, offering major growth opportunities.
Case Studies
Ken Research enabled an Indian furniture manufacturer to enter the semi-premium market by crafting a strategy focused on product innovation, hybrid distribution, and targeted marketing. Achieving 15% market share and 20% profit margins in the first year, the client established a strong foothold.