How Ken Research Enabled a Corporate Education Pioneer to Redefine Success in India’s Online PG Market
Ken Research helped a corporate-backed education pioneer launch 5 online PG programs, identify a ₹11 Cr market, and enroll over 7,000 professionals in just 1 year.
Client Overview:
A leading education provider, backed by a corporate sponsor and serving over 45,000 working professionals across industries like automotive, IT, and manufacturing, wanted to expand into the growing online postgraduate (PG) market in India. Their mission was simple yet critical: to meet the needs of busy professionals with flexible, relevant programs that fit into their demanding schedules.
The Challenge:
The client faced three key hurdles:
- Understanding the Market: They needed clarity on the size of the opportunity and the competitive landscape in India’s online PG space.
- Designing the Right Programs: They struggled to pinpoint what working professionals wanted, from course content to delivery methods.
- Creating a Scalable Strategy: They needed a clear path to grow their market presence, whether through organic expansion, partnerships, or acquisitions.
How Ken Research Helped:
Ken Research partnered with the client to provide actionable insights and a roadmap for success. We combined deep market intelligence with a customer-focused approach to deliver a solution tailored to their needs.
Our Approach:
Market Assessment:
- Conducted an in-depth analysis to identify the market potential, estimating the total addressable market (₹11 Crore in the first year).
- Benchmarked competitors to understand what sets the client apart.
Customer Research:
- Spoke directly with the target audience through 100+ in-depth interviews and surveyed over 1,500 professionals.
- Mapped out key customer pain points and what they truly value in online education.
Strategy Development:
- Designed a Go-to-Market (GTM) strategy, outlining how to position, price, and promote their programs.
- Explored both organic and inorganic growth options, such as digital marketing and partnerships.
The Results:
Ken Research’s insights and recommendations delivered real impact:
- ₹11 Crore Opportunity Identified: We helped the client see the potential of the online PG market.
- 5 New Programs Launched: Programs tailored to working professionals’ needs were introduced, creating instant relevance.
- 7,000+ Enrollments in the First Year: The client’s online PG programs gained strong traction, showing the effectiveness of their new strategy.
Why It Matters:
At Ken Research, we believe in empowering organizations with the insights and strategies they need to thrive. For this client, our guidance helped them move confidently into a competitive market, connecting their programs with the people who needed them most.
Whether you’re looking to enter a new market or expand an existing one, we can help you get there.
