Case Studies

IPO DRHP Support for EMA Partners

Discover how EMA Partners aligned real-time market intelligence to support a ₹100 Cr IPO. This case study outlines the insights, data strategies, and positioning that helped turn intelligence into investor confidence and public market success.

Ken Research

17 Jun 2025 — 1 min read

IPO Advisory

EMA Partners is a global executive search and leadership advisory firm, operating across 40+ offices in more than 30 countries. With a strong focus on identifying and nurturing senior leadership talent, the firm set its sights on expanding its presence in India’s executive search market. As part of its strategic growth journey, EMA Partners was preparing for a ₹100 Cr IPO and required in-depth market insights to drive expansion and establish a clear competitive edge.

What Strategic Hurdles Limited EMA’s IPO Readiness in India?

Despite its global footprint, EMA Partners faced several strategic challenges in the Indian market:

A lack of consolidated market intelligence on the executive search industry in India.
Unclear identification of high-potential growth segments within leadership advisory services.
Limited visibility into competitors’ positioning to benchmark and articulate EMA’s unique value proposition for IPO readiness.

How can EMA Partners assess market size, growth areas, and competitors to position for a ₹100 Cr IPO?

What Role Did Ken Research Play in EMA’s IPO Readiness?

EMA Partners partnered with Ken, which undertook a comprehensive Industry Market Research (IMR) project involving:

Market Size and Trend Analysis to provide a complete understanding of the executive search industry in India.
Identification of Potential Growth Segments aligned with emerging market demands within leadership advisory services.
Benchmarking of 20+ Competitors to evaluate EMA’s competitive positioning and strategic strengths.

Outcome Highlights

₹5,000 Cr industry opportunity identified with detailed insights on trends and growth areas.
₹100 Cr IPO supported with a detailed IMR report providing insights and competitive positioning.
3 high-potential sectors highlighted for leadership advisory services expansion.

“Ken Research’s IMR report and strategic insights enabled us to position ourselves strongly in the executive search industry. Their work was invaluable in supporting our ₹100 Cr IPO.” — Managing Director, EMA Partners

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